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Find out ways on how to market your small business in an affordable and effective way.
We believe that every business should have equal standing. Generally, the companies who have the biggest budgets get all the business. That doesn’t always mean that they have the best products. What we want is to give everyone the opportunity to show the world what they can do.
Why Video Should Be in Your Marketing Strategy?
Discover the Impact: Why Video Should Be in Your Marketing Strategy? Welcome to our latest newsletter! In today's digital landscape, video has become a cornerstone of effective marketing strategies. Whether you're just beginning to explore its...
What makes local manufacturers tick?
I have been in manufacturing marketing for over 20 years working with small businesses helping them get their unique message to the world. I wanted to find out what makes local manufacturers tick. So I decided to have a chat with Dennis Eliopoulos...
B2B and Manufacturing marketing
B2B and Manufacturing marketing comes with distinctive challenges. From intricate internal and external relationships to prolonged sales cycles and the unique nature of complex products. Navigating this landscape requires tailored strategies. Here...
Small Business Growth through Quality Customer Acquisition
Securing success Securing Success: Navigating the Journey of Small Business Growth through Quality Customer Acquisition The significance of acquiring quality customers is paramount, particularly for a small business. As a small business, the...
Developing a Robust Marketing Approach: Going Beyond Social Media
Putting all your eggs in one basket Putting all your eggs in the social media basket may not be the wisest move. While acknowledging the influence of social platforms, your approach should involve incorporating various elements like newsletters,...
Unlocking the Power of Social Media for Manufacturing Success
So what about Social media for manufacturing. In today's digital age, social media isn't just for sharing personal updates or cat videos; it's a powerful tool for businesses, including the manufacturing industry. Manufacturers who harness the...
Small business marketing outsourcing
Why Small Businesses Should Outsource Their Marketing: A Cost-Effective Guide In today's competitive business landscape, small business marketing outsourcing is becoming important. Finding and retaining skilled staff can be a daunting challenge for...
Social Media Strategy for Small Businesses
Unlocking the Power of social media for Small Businesses: A Guide In today's digital age having a Social Media Strategy for Small Businesses has become a powerhouse for small businesses looking to boost their online presence and attract potential...
Small business website tips
Unlocking Success with Your Website: Vital Tips for Small Businesses Here are some small business website tips for having a successful website. Website building goes beyond the basics of domain purchase and hosting. It involves key considerations...
Best ways to build an audience on linkedin
A client recently asked me to help them with their linkedin activities. The first thing I suggested was to build their audience. So, I thought today I would give a few hints on the best ways to do this. Building an audience on LinkedIn requires...
Tips for small business on your Content Marketing on social media
Tips for small business on your Content Marketing on social media. As a small business owner there are many things to keep in mind when you’re thinking about your Content Marketing on social media. Here are some tips that will help you get more out...
Social Media for Medium-Sized Manufacturing Businesses
Making the Most of Social Media for Medium-Sized Manufacturing Businesses In the digital age, medium-sized manufacturing companies can't ignore the power of social media. It's a way to connect with your current and potential clients, and it's not...
Surrogate world premiere
Local Director Normally I write about local manufacturing or marketing but this time I want to write about a different topic. Although this still has a local homemade feel about it. I recently went to a world premiere of a feature film called...
Content Marketing Tips
Content Marketing Tips Content Marketing is one the most accessible ways for a small business to create loyal customers. Here are some content marketing tips that will help you with getting your message to the right potential customer. Your content...
Why call your agency Assertive Marketing
I was asked this question the other day, why call your agency Assertive Marketing? The name comes from a time in my life when I was working in an office and the atmosphere was aggressive and alpha type dominated. There was a hierarchy structure in...
Melbourne Software Reseller Increases Sales By Using Content Marketing
Melbourne Software Reseller Increases Sales By Using Content Marketing Stephen Mullens is the owner of SNC Solutions a local IT company and reseller of the Hexagon RADAN range of sheet metal software for the Australia and New Zealand market.Tell us...
How often should you blog or post on social media?
I often get asked the question about how often should you blog or post on social media. This is always a hard question to answer. But here are some things to consider: Your Audience. What does your audience want? It all depends on them. If you are...
A Great Example of Creating Content Marketing
Content that informs Here’s a great example of creating content marketing that informs and gives a possible audience some interest without selling your own brand. DPA Solar are a distributor of Solar equipment and Swan Hill Solar are an installer...
How to get leads from your content marketing
HOW TO GET LEADS FROM YOUR CONTENT MARKETING CONTENT MARKETING STRATEGYAbout The BookThis eBook How to get leads from your content marketing outlines the processes that you should undertake to get traffic and leads from your website with a solid...
How to create your content marketing strategy
Here's some help on how to create your content marketing strategy. You need to start with the reason for your content marketing. What is the purpose of your content? Who are you helping? As well as how you will help them in a way no one else can....
Small Business Newsletter
Welcome to the Small Business Newsletter. I hope your business is doing well. In this edition we have a tip on the importance of maintaining your website, also the term of the week is about landing pages (website). We also have a great story from...
An example of good content marketing
An example of good content marketing. I was watching this video the other day and came across quite an amazing statement that highlights the importance of content marketing. The presentation concerned a solar installation by Greenwood Solutions, a...
What you should be doing to get through COVID-19
We are all being affected by COVID-19. Business may be slowing down and who knows what is ahead. But here is one thing I do know! We need to be prepared for what happens at the other end. This crisis will end because we all know that Australians...
The importance of having good customers
How to get good customers, especially when we are just starting out. We all know that as a small business the first thing we need is customers. Every business must build on its first few sales. In doing this you build both financially and in...
Marketing is Changing
What is Content Marketing? With the internet the consumer now has control. Most consumers will research a product before they will even think of contacting you. There is advertising but this becomes expensive and is short term. Now there is an...
What are Keywords
Keywords are one of the most important attributes to Search Engine Optimisation (SEO). Simply put, being found on Google. They are placed on the front and back of your web pages. So, what are keywords? They are the phrases that a...
How to link your website pages to gain better Search Engine Optimisation
Linking pages on your website is a great way to increase your ranking with Google and other search engines. The best way of doing this is by using the keywords used for the page as links to the connecting page. That means with every link there...
A better way to promote your business on Social Media
This is an issue that I come across all the time. Most small businesses are busy with their day to day activities and will find it hard to promote themselves. So, I just wanted to touch on how you can promote your business in a more...
Assertive Marketing Launches new book at SEIA Vic Conference 2019
Why we presented? Assertive Marketing was asked to present by the SEIA Vic Committee because a growing need for Solar Installer companies to understand more about marketing. “It was the perfect opportunity to talk about the book” Said Gerard...
Keep your marketing going over the holidays
As the holiday season approaches for a lot of small business it becomes the busiest part of the year. So, in effect just because a break is coming you don’t slow down your activities. In fact, you often work harder. So why does everyone...
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