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Find out ways on how to market your small business in an affordable and effective way.

We believe that every business should have equal standing. Generally, the companies who have the biggest budgets get all the business. That doesn’t always mean that they have the best products. What we want is to give everyone the opportunity to show the world what they can do.

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B2B and Manufacturing marketing

B2B and Manufacturing marketing

B2B and Manufacturing marketing comes with distinctive challenges. From intricate internal and external relationships to prolonged sales cycles and the unique nature of complex products. Navigating this landscape requires tailored strategies. Here...

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Small business marketing outsourcing

Small business marketing outsourcing

Why Small Businesses Should Outsource Their Marketing: A Cost-Effective Guide In today's competitive business landscape, small business marketing outsourcing is becoming important. Finding and retaining skilled staff can be a daunting challenge for...

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Social Media Strategy for Small Businesses

Social Media Strategy for Small Businesses

Unlocking the Power of social media for Small Businesses: A Guide In today's digital age having a Social Media Strategy for Small Businesses has become a powerhouse for small businesses looking to boost their online presence and attract potential...

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Small business website tips

Small business website tips

Unlocking Success with Your Website: Vital Tips for Small Businesses Here are some small business website tips for having a successful website. Website building goes beyond the basics of domain purchase and hosting. It involves key considerations...

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Best ways to build an audience on linkedin

Best ways to build an audience on linkedin

A client recently asked me to help them with their linkedin activities. The first thing I suggested was to build their audience. So, I thought today I would give a few hints on the best ways to do this. Building an audience on LinkedIn requires...

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Surrogate world premiere

Surrogate world premiere

Local Director Normally I write about local manufacturing or marketing but this time I want to write about a different topic. Although this still has a local homemade feel about it. I recently went to a world premiere of a feature film called...

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Content Marketing Tips

Content Marketing Tips

Content Marketing Tips Content Marketing is one the most accessible ways for a small business to create loyal customers. Here are some content marketing tips that will help you with getting your message to the right potential customer. Your content...

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Why call your agency Assertive Marketing

Why call your agency Assertive Marketing

I was asked this question the other day, why call your agency Assertive Marketing? The name comes from a time in my life when I was working in an office and the atmosphere was aggressive and alpha type dominated. There was a hierarchy structure in...

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How often should you blog or post on social media?

How often should you blog or post on social media?

I often get asked the question about how often should you blog or post on social media. This is always a hard question to answer. But here are some things to consider: Your Audience.  What does your audience want? It all depends on them. If you are...

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A Great Example of Creating Content Marketing

A Great Example of Creating Content Marketing

Content that informs Here’s a great example of creating content marketing that informs and gives a possible audience some interest without selling your own brand. DPA Solar are a distributor of Solar equipment and Swan Hill Solar are an installer...

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How to get leads from your content marketing

How to get leads from your content marketing

HOW TO GET LEADS FROM YOUR CONTENT MARKETING CONTENT MARKETING STRATEGYAbout The BookThis eBook How to get leads from your content marketing outlines the processes that you should undertake to get traffic and leads from your website with a solid...

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How to create your content marketing strategy

How to create your content marketing strategy

Here's some help on how to create your content marketing strategy. You need to start with the reason for your content marketing. What is the purpose of your content? Who are you helping? As well as how you will help them in a way no one else can....

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Small Business Newsletter

Small Business Newsletter

Welcome to the Small Business Newsletter.  I hope your business is doing well. In this edition we have a tip on the importance of maintaining your website, also the term of the week is about landing pages (website).  We also have a great story from...

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An example of good content marketing

An example of good content marketing

An example of good content marketing. I was watching this video the other day and came across quite an amazing statement that highlights the importance of content marketing. The presentation concerned a solar installation by Greenwood Solutions, a...

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What you should be doing to get through COVID-19

What you should be doing to get through COVID-19

We are all being affected by COVID-19. Business may be slowing down and who knows what is ahead. But here is one thing I do know! We need to be prepared for what happens at the other end. This crisis will end because we all know that Australians...

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The importance of having good customers

The importance of having good customers

How to get good customers, especially when we are just starting out.  We all know that as a small business the first thing we need is customers. Every business must build on its first few sales. In doing this you build both financially and in...

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Marketing is Changing

Marketing is Changing

What is Content Marketing? With the internet the consumer now has control. Most consumers will research a product before they will even think of contacting you. There is advertising but this becomes expensive and is short term. Now there is an...

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What are Keywords

What are Keywords

Keywords are one of the most important attributes to Search Engine Optimisation (SEO). Simply put, being found on Google. They are placed on the front and back of your web pages. So, what are keywords? They are the phrases that a...

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Keep your marketing going over the holidays

Keep your marketing going over the holidays

As the holiday season approaches for a lot of small business it becomes the busiest part of the year. So, in effect just because a break is coming you don’t slow down your activities. In fact, you often work harder. So why does everyone...

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What is Marketing for Small Business

What is Marketing for Small Business

What does Marketing for Small Business mean? I was at a football club reunion the other week and a friend asked me what I did. I said to him that I run a marketing company. He looked at me and said, “yeah but what do you do?”. So I started to tell...

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